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Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

What everyone involved in event marketing should know about event marketing performance metrics & KPIs, plus the analytics tools and techniques required for a data-driven approach.

This course covers essential knowledge and skills relevant to event marketers, as well as non-marketers who oversee and work with event marketers to ensure your event marketing performs well.

Top 5 things you will learn:

  1. How to connect event marketing activity and results to strategic business goals.
  2. How to give your stakeholders visibility of marketing results via well laid out and easy to read marketing performance reports.
  3. How to make data-driven decision making a part of your team culture
  4. How to implement data-led event marketing campaigns and strategies.
  5. How to ensure your web analytics is set up and managed in the right way to enable a data-led approach.

REQUEST MORE INFORMATION

Lead Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Magda Kasprzycka

Magda Kasprzycka
Director of Marketing Operations

This course will cover:

  • Making sure your event marketing is data-led and evidence-based
  • How to get the most value of the reporting & analytics you have by:
    • Translate data points and metrics into actionable insights
    • Setting up processes to build reporting & analytics into the day to day of the marketing team
    • How to share the insights with non-marketing stakeholders for best outcomes
  • Understand which metrics matter so that you can:
    • Use data to tie marketing activity and results to strategic business goals, thereby elevating the value of marketing in your organisation and the ROI delivered by the marketing function.
    • Ensure marketing makes a key contribution to core business KPIs and performance drivers
  • Use the right techniques, tools and processes to get the metrics you need:
    • Ensure your web analytics is set up and managed in the right way to continually feed valuable information into your event marketing decisions across all channels and tactics
    • Know where to look for valuable data points and metrics
    • Understand what good looks like: get MPG’s benchmarks for how event marketing channels and tactics should be performing
    • Create a set of dashboards and reporting process to analyse key data points and create meaningful insights to feed into your event marketing strategies and planning

 

REQUEST MORE INFORMATION

What MPG Academy participants say...

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

GET IN TOUCH

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Receive MPG Insights
STRAIGHT TO YOUR INBOX

    |
    | |

    Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

    What everyone involved in event marketing should know about event marketing performance metrics & KPIs, plus the analytics tools and techniques required for a data-driven approach.

    This course covers essential knowledge and skills relevant to event marketers, as well as non-marketers who oversee and work with event marketers to ensure your event marketing performs well.

    Top 5 things you will learn:

    1. How to connect event marketing activity and results to strategic business goals.
    2. How to give your stakeholders visibility of marketing results via well laid out and easy to read marketing performance reports.
    3. How to make data-driven decision making a part of your team culture
    4. How to implement data-led event marketing campaigns and strategies.
    5. How to ensure your web analytics is set up and managed in the right way to enable a data-led approach.

    REQUEST MORE INFORMATION

    Lead Trainers

    Helen Coetzee

    Helen Coetzee
    Co-Founder & CEO

    Magda Kasprzycka

    Magda Kasprzycka
    Director of Marketing Operations

    This course will cover:

    • Making sure your event marketing is data-led and evidence-based
    • How to get the most value of the reporting & analytics you have by:
      • Translate data points and metrics into actionable insights
      • Setting up processes to build reporting & analytics into the day to day of the marketing team
      • How to share the insights with non-marketing stakeholders for best outcomes
    • Understand which metrics matter so that you can:
      • Use data to tie marketing activity and results to strategic business goals, thereby elevating the value of marketing in your organisation and the ROI delivered by the marketing function.
      • Ensure marketing makes a key contribution to core business KPIs and performance drivers
    • Use the right techniques, tools and processes to get the metrics you need:
      • Ensure your web analytics is set up and managed in the right way to continually feed valuable information into your event marketing decisions across all channels and tactics
      • Know where to look for valuable data points and metrics
      • Understand what good looks like: get MPG’s benchmarks for how event marketing channels and tactics should be performing
      • Create a set of dashboards and reporting process to analyse key data points and create meaningful insights to feed into your event marketing strategies and planning

     

    REQUEST MORE INFORMATION

    What MPG Academy participants say...

     Colette Leong-Son Managing Director, Events Infopro Digital

    MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

    Claire Urry Executive Director China-Britain Business Council

    MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

    Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

    The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

    GET IN TOUCH

    Trusted by leading organisations & brands globally

    • Ascential
    • Financial Times
    • Informa
    • ALFI
    • InfroProDigital
    • Procurement Leaders
    • PEI
    • BauerMedia

    Receive MPG Insights
    STRAIGHT TO YOUR INBOX

      |
      | |

      Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

      What everyone involved in event marketing should know about event marketing performance metrics & KPIs, plus the analytics tools and techniques required for a data-driven approach.

      This course covers essential knowledge and skills relevant to event marketers, as well as non-marketers who oversee and work with event marketers to ensure your event marketing performs well.

      Top 5 things you will learn:

      1. How to connect event marketing activity and results to strategic business goals.
      2. How to give your stakeholders visibility of marketing results via well laid out and easy to read marketing performance reports.
      3. How to make data-driven decision making a part of your team culture
      4. How to implement data-led event marketing campaigns and strategies.
      5. How to ensure your web analytics is set up and managed in the right way to enable a data-led approach.

      REQUEST MORE INFORMATION

      Lead Trainers

      Helen Coetzee

      Helen Coetzee
      Co-Founder & CEO

      Magda Kasprzycka

      Magda Kasprzycka
      Director of Marketing Operations

      This course will cover:

      • Making sure your event marketing is data-led and evidence-based
      • How to get the most value of the reporting & analytics you have by:
        • Translate data points and metrics into actionable insights
        • Setting up processes to build reporting & analytics into the day to day of the marketing team
        • How to share the insights with non-marketing stakeholders for best outcomes
      • Understand which metrics matter so that you can:
        • Use data to tie marketing activity and results to strategic business goals, thereby elevating the value of marketing in your organisation and the ROI delivered by the marketing function.
        • Ensure marketing makes a key contribution to core business KPIs and performance drivers
      • Use the right techniques, tools and processes to get the metrics you need:
        • Ensure your web analytics is set up and managed in the right way to continually feed valuable information into your event marketing decisions across all channels and tactics
        • Know where to look for valuable data points and metrics
        • Understand what good looks like: get MPG’s benchmarks for how event marketing channels and tactics should be performing
        • Create a set of dashboards and reporting process to analyse key data points and create meaningful insights to feed into your event marketing strategies and planning

       

      REQUEST MORE INFORMATION

      What MPG Academy participants say...

       Colette Leong-Son Managing Director, Events Infopro Digital

      MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

      Claire Urry Executive Director China-Britain Business Council

      MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

      Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

      The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

      GET IN TOUCH

      Trusted by leading organisations & brands globally

      • Ascential
      • Financial Times
      • Informa
      • ALFI
      • InfroProDigital
      • Procurement Leaders
      • PEI
      • BauerMedia

      Receive MPG Insights
      STRAIGHT TO YOUR INBOX

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